After seeing my teenagers back off to school on Monday, it reminded me of another reason of how lucky I am to have had Kinesiology as my career for the last 30 years. I have worked around having 4 wonderful children, predominantly working when they were at nursery and school so that I could spend plenty of quality time with them.
How do you get Kinesiology clients?
One of the questions I get asked a lot is “how do you get Kinesiology clients”? This is a subject we talk about and teach on our Kinesiology Practitioner course. It is a very important dynamic to understand. Here at TASK we don’t just teach lots of techniques for you to go off and be a practitioner. We provide you with the tools to help you build a successful business.
5 tools to help you gain new clients
- Your energy and attitude have to be at the top of the list. We live in a universe that is made of energy. And we create our future with the energy we are putting out. The energy gets created by what we think and feel. If we are confident in what we know (instead of concentrating on what we don’t know). We will create an energy of attracting people to us, that recognises and aligns to our energy of confidence. If we then confidently discuss our ideas and plans with others, as if it has already happened, and write those plans out as you see it happening, this cements the energy into action. The deed may now happen. So Thought – Word – Deed. Nothing can be created out of nothing.
- Get a Kinesiology diary and write ‘Kinesiology Appointments’ on the front. Go through the diary writing in which days and hours of that day you would like to see clients.
- Write in the clients you are seeing (this could be case studies) even if it is your mum/sister/friend etc. Add possible names of paying clients that you hope to see. i.e. Mary Smith, because she is a work colleague of your sister who needs help, although she hasn’t asked yet and so on.
- Set your fee structure. Make sure you value yourself, kinesiology and your time. Set your fee higher than all the practitioners around you, even if only a little. This encourages people to agree with the value you have of yourself and they will want to come to see you. When they call you for an appointment flick through your diary looking for an appointment next week and ONLY offer them a couple of specific days and times during that week. Hold back from saying when would you like to come?
- Make a postcard flyer and do a drop in the affluent areas around you. Put the flyer in all the shops in those same areas. Say something like your name and then – “Sick and tired of feeling tired? Suffering from IBS or constant infections? Do you have menopausal issues? Back/Neck/Joint pain ?” etc Whatever YOU feel the most confident in addressing. Ask for those clients to book with you. Maybe write, “Would you like to take control of your health? See how you may benefit from a session from a complimentary health practitioner in your area.” Make sure you place all your contact details at the bottom. You can then show them and explain about kinesiology when they book in, although don’t overwhelm them, just answer their questions simply.
These are just 5 ways to help you build your practice. I speak from my own experience and the privilege of helping many students build thriving practices.
All the best in every way and please KNOW and FEEL you can do it.